Health, Wellness & Fitness E-commerce

Top Ecommerce Niches of 2020

top ecommerce niches 2020The year is 1993 and you’re a struggling toy store owner. You hear that these tiny stuffed animals called “Beanie Babies” are selling well, but your target customers are children more than adult collectors. Do you stay the course or switch niches?

Hindsight is always 20/20, but the challenge lies in predicting the next big thing before it becomes the next big thing. Just like playing the stock market, “investing” in the right ecommerce niche can make retailers win big — or lose it all.

So how can ecommerce owners identify the best niches? In this article, we explain everything you need to know about breaking into niche markets, including the top 10 trending niches of 2020 to give you a head start.

What Is a Niche?

Pronounced like either nitch or neesh (depending on how fancy you want to sound), a niche is simply a small and specialized market. You know people who have pictures of dogs on all their shirts, pillows, and blankets? Those dog-printed products are a good example of a niche market — just like homemade jewelry, merchandise for a specific sports team, and tech gadgets for early adopters.

Essentially, niche markets are just more focused markets. The more you can narrow down your target customer group, the more niche you become. A national grocery-store chain with all kinds of food is less niche than a chain with only organic goods. A chain that sells only gluten-free, vegan organic food is more niche than a chain that sells just organic food. The more specific the market, the more niche.

Niche stores may have less customers than large, department-style stores, but that’s precisely the point. With less customers, you can more accurately optimize your sales strategies, especially when your customers have a lot in common. Although there’s no official definition, niches are often divided by these categories:

different types of niches
  • Pricing — from premium, luxury items to affordable, dollar-store brands
  • Demographic — by personal characteristics like age, gender, income, etc.
  • Psychographics — similar to demographics, but with mindsets: moral principles, religious beliefs, attitudes, etc.
  • Geographic — by location, particularly important for weather- or climate-related products

Niche groups may be smaller, but niche shoppers tend to share characteristics and shopping behaviors. While “general” stores struggle to keep everyone equally happy — parents, children, the elderly, teenagers, etc. — a niche store can focus on only keeping their specific group happy.

In other words, niche store owners can more accurately optimize product selection, pricing, marketing, and every other aspect of their business.

Why Are Niches Important for Ecommerce?

The short answer is competition. There are a lot of ecommerce stores online today, and if you’re a small or medium-sized company, you don’t have the resources to fend off rivals for every single market group. A smarter and more resourceful choice is to pick a specific market group (an ecommerce niche) and invest your resources there. If you succeed, you can always expand into other niches later and build your brand market by market.

niche keywords vs broad keywords

Moreover, niche customers tend to shop in similar patterns, making it easier to predict and plan which products to sell and how to market them. That trickles down throughout your entire business, even reducing storage fees by reducing hard-to-sell inventory.

In general, the more you understand your shoppers, the more you can optimize your sales strategies. Pricing, deals (when and what kind), and sales techniques like upselling can all be tailored to specific shopper types to increase success.

Then there’s customer outreach. Look at the Twitter account of Amazon, who targets a broad and unspecified group of people. Their content is a lot of generic, feel-good content that appeals to everyone, but also no one in particular. It’s all over the place.

Compare that to the Twitter account of Powell’s Books, a famous indie bookstore in Portland. Because Powell’s Books has a niche audience, significantly smaller than Amazon’s audience, they can cater their content better — it’s almost all about books, authors, and other literary topics that their niche audience adores.

general marketing vs niche marketing

That’s the appeal of niche marketing in a nutshell — instead of getting a bunch of people to like you okay, get a smaller group of people to absolutely love you!

Pros of Selling Niche Products

  • Optimized product selection — as long as your products stay within the niche, they’re likely to sell; so less guess-work in choosing what to offer.
  • Optimized pricing — because your range of customers is smaller, you can use previous sales analytics to estimate the perfect prices.
  • Simpler brand management — with a more targeted range of products, you have less listings and maybe even less channels, making your entire brand easier to manage.
  • More effective content — it’s easier to create valuable content when you cater it to the preferences of a single group, rather than trying to please everyone at once.
  • Sense of community — targeting specific niches makes you “in with the out group,” leading to greater customer loyalty and more personal relationships in general.
  • Precision online marketing — you can more precisely use SEO keywords and web design features to target specific group behavior rather than general group behavior.
  • Lower storage fees — product turnaround is faster when you can better predict best sellers, plus less chance of clogging the pipelines with “duds.”
  • Less expensive campaigning — targeting less markets means less ads, less diverse content, and less market research.

Cons of Selling Niche Products

  • Requires understanding of target groups — niche marketing demands an intimate understanding of your niche customers, which is why we always recommend targeting a niche you already personally understand.
  • Limiting at first — choosing one niche means ignoring all others (but you can always expand later when your business is stable enough).
  • Hit or miss — it’s hard to hedge your bets with niche marketing, so your early campaigns may be either hit or miss.

How to Find Your Perfect Niche

One of the most important business decisions an ecommerce owner has to make is which niches to target. It involves not only choosing niches you’re personally passionate about, but also profitable niches whose market can support your company. You have to consider factors like market demand, niche customer shopping habits, and the availability of products.

While we don’t want to bury you with those details here, if you want to learn more, read our more thorough guide on how to choose your perfect ecommerce niche. There, we explain step-by-step all the considerations of choosing the best niches that suit your brand.

Best Ecommerce Niches of 2020

If you’re targeting upcoming and trending niches, timing is everything. Wait too long and everyone jumps on the bandwagon, leaving the market flooded with competition. But if you can strike at the right time, you can establish your brand as a niche leader before all the copycat brands hop on.

Based on search trends and expert recommendations, we’ve collected a list of the top 10 best niche products for 2020.

eco-friendly niche

1. Eco-friendly Versions of Everyday Products

Climate change has been on everyone’s minds lately, including online shoppers. To support environmental efforts, lots of new manufacturers are creating eco-friendly versions of everyday products.

One of the fastest rising products is reusable food wrap like Lilybee Wraps, which aims to reduce single-use plastic wrap with cleanable (and prettier) food protection. Another niche to go environmentally conscious is feminine hygiene, with eco-friendly pads like Lunapads seeing more and more interest (as the site claims, each one replaces over 125 disposable pads).

This is a popular and wide-ranging niche, one with plenty of sub-niches that you can further hone in on. The beauty of eco-friendly niches is that you can accommodate them for every industry, even if just a few products. Almost every type of store has environmental versions.

food niche

2. Preplanned Meals and Ingredients

Somewhere between the need for convenience and eating healthy, a unique ecommerce niche starts to bloom. Preplanned meal delivery — which sends prepared ingredients to your home, ready to be cooked by you — is projected to rise substantially in 2020.

The appeal of services like Plated is the convenience of not having to shop for your own meals, but also avoiding the unhealthy choices that dominate delivery by cooking it yourself. Again, this niche is wide enough to support plenty of sub-niches, like specializing in a certain type of cuisine. Part of the appeal, though, is having meals selected by professional chefs.

shapewear niche

3. Shapewear/Bodycon Apparel

To some it’s fashionable, to others it’s just a modern girdle. Regardless, tight-fitting fashion items that grip the body to accentuate curves, known as shapewear or bodycon (“body conscious”), are hot sellers.

Fashion is always a niche industry divided by personal taste, but adding body image preferences makes it even more niche. You have to make sure your shoppers will be into these products if you offer them, or else you risk offending them. But if it sounds like something your shoppers will like, the website of Macom explains how the clothing works.

weight loss niche

4. Weight Loss Items

On the heels of body-shaping garments, there’s other trending niches that take a completely different route to arrive at the same, slimming results.

Specifically, cellulite removers are on rise, namely those that use sonic lift technology. Although the results are inconclusive, brands are marketing these massagers as the long-sought solution to the age-old problem of cellulite. For more details, check out niche leader Glo.

Aside from this new product, you can still offer the basic evergreen items like keto supplements or home gym equipment.

clothing niche

5. POD Clothing and Apparel

With modern technology, retailers are no longer chained to the model of storing inventory. One such advancement is Print on Demand (POD), which is likely to upset the low-end apparel market in 2020.

POD clothing and apparel lets you target any variety of different styles, allowing you to really hone in on your niche. Because the apparel industry is already dangerously saturated, it’s best to dive deep into a niche to reduce competition — fitness clothes, ironic T-shirts, animal prints, etc. Take a look at Redbubble’s POD selection for inspiration.

electronic niche

6. Smartphone Accessories

The market for smartphones and other mobile devices is reaching unprecedented levels — enough to support smaller submarkets like the smartphone accessories. Not everyone owns a smartphone, and not every smartphone owner buys accessories; but there’s a specific niche of people who want to deck out their smartphones and make them more efficient.

Although there’s still enough demand for traditional smartphone accessories, what we’re seeing now is some “next-level” tech for consumers who want a little extra. For example, BodyGuardz tempered glass screen protectors offer more protection than the normal flimsy plastic guards. Likewise, rather than deal with the usual cord charging, consumers are predicted to buy more wireless charging stands in 2020.

cbd niche

7. Marijuana and CBD Products

Talk about niche — this entry is downright illegal in certain places. But if you live somewhere where cannabis is legal, you have a lucrative opportunity to participate in one of the most profitable ecommerce niches of the 21st century.

Cannabidiol (CBD) oil is a medical product proven to remedy pain, anxiety, cancer-related symptoms, and even acne! Because cannabis legislation is fairly recent, the medical marijuana and CBD industry is one of the best niches to break into at the moment.

CBD products are legal in most places across the U.S. and might be a great starting place while you wait for the other stuff to iron out.

Just be careful about which channels and payment gateways you use, as some don’t allow cannabis sales. While there are obstacles, CBD Essence proves that selling CBD online is both doable and profitable.


8. Drones

Well over a year ago on the ecomdash blog, we posted 5 Exciting New Technologies for Online Retail, where we cited drones as an “Honorable Mention” with the caveat that it still needed government regulation. Well, as of October 2019, new commercial drone approvals are starting to come in, suggesting that drones and their accessories will be one of the trending niches of 2020.

The likely course of events will see drones first authorized for deliveries (like UPS’s recent permission) and then more options for commercial hobbyists will enter the market.

auto niche

9. Car Accessories

Just like with smartphone accessories, there’s a niche of consumers who want to customize their cars with new tech and gadgets. One of the most common are rear cameras, which actually make driving safer.

Likewise, smartphone holders are on the rise, as more drivers are opting for their device’s GPS over those built into the cars. These are relatively cheap too ($1 – $5), making them a risk-free addition to most stores.

jewelry niche

10. Handmade & Minimalist Jewelry

The fashion industry historically popularized the luxury brand and exclusivity models, but in our modern economy, more shoppers are flocking to handmade and minimal jewelry. For one thing, the more affordable prices appeal to younger customer groups, but really it’s a stylistic preference that’s pushing this fad. At the moment, simple jewelry is “in.”

Keep in mind that minimalist jewelry isn’t an untouched niche market, it’s just recently seeing more attention. The truth is this niche is already old and established, and even has its channel Etsy dedicated to it. If you’re a fashion ecommerce seller and want to break into this niche, you’ll need to spruce up your social media skills, especially Instagram — that’s where all the serious marketing for simple jewelry is done.

How to Source Niche Products

Of course, choosing your niche is only half the battle. You also need to take care of all the usual ecommerce responsibilities, like product sourcing and streamlining your supply chain.

No matter which niche you choose, chances are you’ll have a variety of different product sourcing methods to choose from. If you’re new to ecommerce, here’s a list of the most common product sourcing methods, with links to guides outlining their best practices.

  • Wholesale — the traditional method of product sourcing where you buy products in bulk with a price break and store them yourself until sold.
  • Subscription Box — curating collections of products on a subscription payment model, rather than a per-sale model; a popular choice for niche marketing because it’s easier to guess customer preferences.
  • Liquidation — buying products in bulk from another store that needs to unload them fast (at a big discount), typically from going out of business.
  • Private and White Label — products are manufactured by a third-party, but you can legally rebrand them and sell them as your own; great if branding is a top priority in your sales strategy.
  • Retail Arbitrage — fueled by elbow grease and personal effort, you actually go to other stores, buy products at a discount (i.e., a 2-for-1 at Walmart), and then resell them online with a profitable markup.
  • Dropshipping — you sell items online, but the manufacturer handles the shipping; you make less money per sale, but handle less ecommerce duties. Learn how to choose the best products to dropship.
  • Artisans — handcrafted goods made by specialists instead of manufacturers; a niche category on its own, but can always be more specialized (i.e., handmade jewelry, handmade furniture, etc.).
  • Second-hand, Thrift, or Used Goods — another niche category on its own, you resell used goods either for the affordability niche or the retro niche.

Whichever product sourcing methods seems best for you, make sure it passes this 5-point checklist for viability.


An ecommerce niche is really just a specific group of shoppers that are all interested in a similar topic, think environmentalists or coffee connoisseurs. Selling in a niche helps you market effectively and build a community around your brand. The hottest 2020 ecommerce niches are:

  • Eco-friendly products
  • Preplanned meals
  • Shapewear
  • Weight loss items
  • Print on demand apparel
  • Smartphone accessories (think of customizing these for your niche for a double win)
  • Marijuana & CBD products
  • Drones
  • Car accessories
  • Handmade jewelry

No matter which ecommerce niche you choose we hope you have a wonderful (and profitable) 2020.

Do you think we missed any niche products? Let us know in the comments!

Once you’ve chosen your niche, your ecommerce journey is just beginning. You still have all the other issues to deal with — managing inventory, updating listings, monitoring shipments, maintaining a budget, and many more duties.

Luckily, our ecommerce software can help with all those aspects, saving you time and stress with convenient workarounds and automated task management. From inventory management software to dropship automation, we have everything you need to manage your online retail shop.

Health, Wellness & Fitness Niche Report 2019

The very first advice that you get from any internet marketing experts is to PICK THE PROFITABLE NICHE.

I learned that there are 4 markets that never fail to make profits. These are evergreen profitable segments.

  1. Health
  2. Wealth
  3. Relationships
  4. Hobby

My team worked hard to create this in-depth niche report on health & fitness niche.

Honestly, health is not a niche, it’s a broad market.

The market is divided into Segments, and Segments have multiple niches. Each niche has sub-niches which we call micro niche or super niche.

Tip on how to read the niche report:

The report has a lot of data & examples. You can skip certain parts if you are not interested in data – but read each & every line about the ideas & ready to execute plans that we shared in the report.

Story from my startup days (2013 – 2014):

I started working on building a SaaS product for educational institutes in 2013. We started selling product by end of the year and converted initial customers.

When I pitched to investors for funding in 2014, do you know what was the first question they asked?

How big is the market size?

“Holy Shit”

I don’t know what does that mean. I said it’s a huge market. Thousands of schools, colleges and coaching centres in the world.

The investor smiled. He could sense that I am a novice.

He helped me understand what is Total Addressable Market and Target Market. He suggested me to complete my research and pitch again when I have more clarity about the numbers.

Ever since I do my research before talking about ideas & potential of profits in any market.

Market Size Of Health & Fitness Industry

Health and fitness is a steady growing segment of the $4.2 trillion global wellness economy 2017. The wellness economy grew by 12.8% over 2015.

The present Wellness expenditures of $4.2 trillion are more than half as large as total global health expenditures of $7.3 trillion. Furthermore, the wellness industry now represents approximately 5.3% of global economic output

The Global Wellness Institute (US) in its “2018 Global Wellness Economy Monitor” Report categorizes ten different segments which sum up the Global Wellness Economy.

Let me share the details of top 3 segments which can be easily captured through online businesses.

Segment #1: Personal Care, Beauty and Anti-aging

The largest contributor to the Global Wellness Economy (2017) was the “Personal care, beauty and anti-aging” with a market size of $1082.9 billion and growing at an average annual growth rate of 4.1% over 2015.

In the words of Katherine Johnston, senior research fellow, Global Wellness Institute, “Wellness, for more people, is evolving from rarely to daily, from episodic to essential, from a luxury to a dominant lifestyle value. And that profound shift is driving powerful growth.”

Segment #2: Healthy Eating, Nutrition, and Weight Loss

Figure wise – With a market size of $702.1 billion the “Healthy eating, nutrition and weight loss” is the second largest contributor to the global wellness economy.

The market size of which grew from $647.8 billion in 2015 to $702.1 billion in 2017 at a healthy average annual growth rate of 4.1%. Which shows the paradigm shift in the views of people regarding health.

Now, balanced healthy eating, proper nutrition and trying for an optimum weight is no more of a luxury restricted to uber class but a necessity for the masses.

Segment #3: Fitness & Mind-body

The market size of “Fitness & Mind-body” grew from $542 billion in 2015 to $595.4 billion in 2017 at an average annual growth rate of 4.8%.

All of which indicates the increased awareness, wellness mindset of the people and solutions they are constantly looking for.

If you are into brick & mortar business then you must analyze the segments like Preventive and personalized medicine and public health; Spa economy; Thermal/mineral springs; Traditional and complementary medicine; Wellness real estate; Wellness tourism; and Workplace wellness.

The Google trend of the last 5 years for ‘Health’ also reflects a steady and healthy data.

That’s why we have so much confidence that a profitable online business can be built in the health industry, no matter in which country you are, no matter which sub-niche you choose within the health segments.

Let’s quickly look at the valuation of some of the startups in the Health Industry.

Funded Startups In Health, Wellness & Fitness Industry

#1. Peloton

Founded in 2012, Peloton brings in a new concept to fitness by developing sophisticated technology embedded in fitness equipment to make it more engaging and digital, primarily a cycle/bike or tread.

Based: United States

Total Funding: $994.7 Million

Founders: Dion Weisler, Graham Stanton, John Foley, Tom Cortese, Yony Feng

Peloton provides a world-class digital cycling studio, tread experience in a comfortable home location at the chosen time. Hence, making fitness an effective & engaging experience.

#2. ClassPass

ClassPass is a subscription marketplace for individual and well as corporate members. Class Pass mission is to “Motivate people to lead inspired lives every day by introducing and seamlessly connecting them to soul nurturing experiences”.

Based: United States

Total Funding: $239 Million

Founders: Mary Biggins, Payal Kadakia, Sanjiv Sanghavi

The app and website based startup help users find and book various fitness classes including yoga, cycling, Pilates, barre, running, strength training, and dance. It has over 8500 partners spread across 49 cities worldwide but most of the partners located in the United States.

Class Pass also has a community to support members and believes- that being active is the key to living a happy and healthy life.

#3. Flywheel Sports

Flywheel Sports was created by Ruth Zukerman with a simple idea of making indoor cycling an epic, immersive experience for riders who wanted more.

Based: United States

Total Funding: $120.9 Million

Founders: Ruth Zukerman

Ruth Zukerman and his team at Flywheel Sports developed not only the bike but also an indoor cycling workout which allowed every fitness enthusiast to deliver a high-intensity cardio workout in a fun filled energetic atmosphere.

The Flywheel Sports has a growing FLY Fam community of over half-million athletes and has a range of bikes, gears, and apparels to shop for.

#4. CureFit

Curefit is out with a message of powering healthy lifestyles. The founders envisioned subscription/ membership-based innovative fitness engagement, coaching, and delivery through online and offline channels. They call it

Based: India

Total Funding: $58.9 Million

Founders: Ankit Nagori and Mukesh Bansal

Further CureFit offers healthy and nutritious eating options tailored to you through Various meditation and yoga techniques focused on the mental well being via and healthcare consultations/ solutions through

#5. Aaptiv

Ethan Agarwal’s quest for an audio-based fitness guide led to the creation of Aaptiv- now a top audio based fitness app on the Apple Store.

Based: United States

Total Funding: $52.1 Million

Founders: Ethan Agarwal

Ethan’s vision is simple: “To improve the lives of millions through fitness through innovative use of sound”. Which begins with the combination of effective programming, empathetic trainers, and uplifting music.

Aaptiv delivers on-demand over 2500 audio guided workouts and structured programs designed by certified trainers for fitness, body strength, and healthy living.

But Startup ‘Thing’ Is Not For Everyone

I myself failed at my initial startup attempt and lost more than $10,000.

You can raise millions of funding in a startup but that’s a different ball game. And most of the startups fail even after raising funding. It’s not that the market is bad but there could be ten other factors that contribute to the success of a startup.

You can stay small but profitable. You can earn more than what you can spend in your lifetime. You can become financially free even with a small blog, e-commerce store or affiliate marketing business.

Let me show you the other side of doing a profitable business in the Health & Fitness Industry.

Health, Wellness And Fitness Websites & Blogs Sold On Flippa

Being a NicheBlogger you can develop web assets with unique health & fitness messages. You can grow your website and sell on the marketplaces like Flippa.

Here are five quality websites sold on Flippa during the past one year related to health and fitness niche.


Sold for : $ 42,000 USD

Vegetarian bodybuilding website was from Chris Willitts. Chris is passionate about reshaping bodybuilding into a healthier lifestyle and the vegan message he carried on his site. He is also a creator of V3 Bodybuilding nutrition program.

Through vegetarian bodybuilding, he solved the pain points concerning How/Would of gaining enough protein while on plant-based fitness system; gaining strength while avoiding meat; concerns about carbs and how to stick with it long term.

The blog was started by Chris in 2013 on WordPress platform and he was making $1680 per month at the time of selling website in 2018.

The blog has a unique content & design attracting 84,167 page views with 22,465 unique visitors. Most of which (75%) being organic searches, the highest being from the United States.


Sold for : $ 21,000 USD

The healthy homestead is a blog on health, food, fitness, weight loss and a bit on health effects of essential oils. The mission of which was “to find, gather and share the best and, actionable health, nutrition, and fitness information” to the readers.

The blog was started by Nikola in 2015 on WordPress platform. The last reported profit was $1026 per month when sold on Flippa in 2018.

Healthy homestead has a traffic stats of 94,769 page views per month. 81% of the pageviews were from the United States.


Sold for: $ 15,000 USD

Sebastien de Bandt’s blog “Happy body formula” has a goal to make your body happy. The team behind the scene is passionate about real food and healthy living.

The website has quality articles on nutrition, health & wellness and is a hub for healthy recipes and wellness tips.

The blog was making $297 per month when it was sold in 2017. The happy body formula was started in 2015.

Happy body formula attracts page views prominently from the US mostly through organic search (42%) and social channels (34%). The traffic stats being 56,204 unique visits and total page views of 177,231 per month.


Sold for: $ 10,000 USD

The New testosterone is an affiliate site focused on supplements and fitness.

The blog was started by Evan in 2014 and sold in 2018. It was making $570 per month at the time of sale.

The 4-year-old website had traffic of 15,020 page views with 10,524 unique visits mostly from the US through organic search(88%). The traffic was not much but yet it was making decent money, which means affiliate marketing is the most profitable way to monetise the blogs.


Sold for: $ 9,500 USD

The blogs list various training for all body parts. The content was focused on supplements, motivation and female fitness.

The blog was started in 2004 with unique content and was sold for $9,500 in June 2018.

I think they left a huge opportunity to make profits from the niche. 3-year-old websites were making huge profits in the niche and definitely, they could have done better.

The revenue figures were not made available on Flippa by the blog owner.

How To Pick Sub-Niche In Health, Wellness & Fitness

During our research – we stumble up on some of the gems (sub-niche) aligned with the latest trend going in the industry.

For simplicity, we divided those into 6 Sub-Niches and you can pick a super niche (micro-niche) within that to start with.

Sub-Niche #1. Weight Loss

Weight loss niche can be focused on Women, Men or Both. You can find multiple angles to start a blog related to weight loss.

  • Weight loss for women
  • Weight loss for men
  • Weight loss with diet
  • Weight loss with exercise
  • Weight loss with juices
  • Weight loss after pregnancy

Look at the engagement on the content related to weight loss.

Sub-Niche #2. Food/ Supplements

A lot of queries revolve around specific diet for acquiring fitness & strength, diets supporting Illness and recovery.

Even an idea of a vegan diet focused on growing children, during pregnancy, and for elders can be a good micro-niche. Start a blog related to any of the food/supplement.

  • Vegan (protein/ bodybuilding)
  • Paleo
  • Keto
  • Nootropics
  • Kombucha
  • Cannabidiol

Engagement metrics on Health + Kombucha

Sub-Niche #3. Technology & Fitness Gadgets

There are numerous gadgets for monitoring, measuring, storing and sharing of various body stats and vitals. Start something related to activity tracker, fitness band or smart watches.

  • Wearable Technology
  • Fitness Band
  • Heart Rate Monitors, and
  • Activity Tracker

Engagement on fitness bands related content

Sub-Niche #4. Health & Fitness Training Programs

People search for the latest training to get the desired fitness results. You would not go wrong if you start something in following micro niches.

  • Bodyweight Training
  • Functional Fitness Training
  • Senior Fitness programs
  • Aerial Yoga, Suspended Yoga, Hot Yoga
  • EMS Training (Electrical Muscle Stimulation)
  • HIIT GX (High-Intensity Interval Training)
  • Pre-choreographed GX (Zumba, Les Mills)

Engagement on Yoga & Health content

Sub-Niche #5. Fitness Equipment

An essential part of most of the workouts and exercises, knowledge of various equipment can come in handy for the beginners and intermediate level fitness seekers. A good affiliate blog can be built around the equipment used.

  • Cross Trainers
  • Pilates (Groups/ on Equipment)

Engagement on Strength & Training related content

Sub-Niche #6. Mental & Sexual Wellness

This may seem a bit off topic but being able to live life stress-free and enjoy a good psychological state in a fast-paced life is becoming health challenges.

  • Mental Health
  • Sexual Wellness
  • Healthy Relationship with teens
  • Dating advice for men

There could be many more ideas but we have shared minimum possible information so that you can take a clue for building a profitable niche blog.

Powerful Tips To Generate Content Ideas

I won’t leave you alone with the niche ideas only. I would walk with you till you get an absolutely executable content plan for your profitable niche blogging business.

No matter which sub-niche you pick today, following tips would help you get sufficient content ideas to start your blog right away.

If you are a beginner level writer then read this in-depth practical guide on writing great content that gets shared by your audience.

#1. Take Ideas From Your Audience

If you have read the in-depth practical guide on writing great content that I just mentioned then you would have understood the importance of your audience.

The best way to capture ideas from your target readers is to engage with them in the discussion groups. Join relevant groups on Facebook, LinkedIn and Niche Forums. Participate in the discussions on Reddit & Quora.

You would not only learn how to write but also learn about the pain points of your readers.

Once you have traffic on your blog, then you can take ideas from the blog comments & email replies of your readers.

#2. Learn Keyword Research

Keyword research is the holy grail of affiliate marketers and niche bloggers. You don’t have to be an SEO expert to do keyword research.

You can Signup for 30 days Free Trial of SemRush using this link

And follow this guide to do keyword research like a Pro Blogger even if you have not heard about keywords in your life before.

Don’t leave any opportunity whenever there is any turn in the industry.

Keep the track of latest food trends, technology trends, latest workouts or even the equipment. Look out for the news, reports and the publications to find out the buzzwords in the industry and find your content.

We can help you with a few

  • 5 best wearable technology for the fitness freak.
  • Latest Gadgets which can help you reach your fitness goals
  • Smartwatches Vs Fitness Band
  • Paleo Vs Keto, which is best for you?
  • How to avoid injuries while on HIIT
  • 30 minutes full body workout plans for awesome 40.

Your Industry Expertise

It’s challenging to start and scale a blogging business without your own involvement. You may not be the expert but you should be passionate to learn. Otherwise, you may get bored to death after a few months and leave the blog unbaked.

Most of the bloggers fail to make money because they leave blogging efforts too soon. Don’t be that person. Keep doing the efforts even at a slow pace.

Build your expertise and share the content from your own personal experience.

For example, you help people with a diet plan for muscle building or help plan a routine for the new Gym joinee. That’s your expertise, it might be a routine for you.

How To Monetise Health, Wellness & Fitness Niche

Your monetisation would depend only & only one factor – User Intent.

User Intent is the most important factor for the success of the business yet most of the bloggers ignore.

If your reader is coming just to read the information then Display Ads & Sponsored Posts would perform best.

If your reader is looking to buy a product right away then Affiliate Marketing & Dropshipping would work.

If you can capture their emails for re-engagement then you may sell them e-books, courses, products and workshops.

#1. Display Ads (Media Advertisement)

Google AdSense is a program that allows publishers, websites, bloggers to serve their audience automatic text, image, video, or interactive media advertisements. The advertisements are administered, sorted, and maintained by Google.

Here are few alternatives to Google Adsense

  2. Amazon Advertising
  3. VigLink
  4. SkimLinks
  5. Propeller Ads

#2. Affiliate Marketing Networks For Health & Fitness

Affiliate programs are the easiest to start with. The affiliate networks in health and fitness/ wellness space are:

  1. Sell Health
  2. Market Health
  3. More Niche
  4. Nutra Cash
  5. Crocmint
  6. Green Affiliate Programs
  7. Amoils Affiliates
  8. Mindplace Affiliates

The other general affiliate networks- also having products related to health and fitness niche are:

  1. Shareasale
  2. Clickbank
  3. CJ Affiliate
  4. Rakuten Marketing
  5. eBay Partner Network
  6. FlexOffers
  7. Amazon Associates
  8. Avangate

#3. Selling An E-Book

Once you have clear understanding of your audience and their needs, you can start selling ebooks.

Examples of few bloggers who have done are:

  • Various Books & E-books written by Katie Wells for
  • Free E-books on fitness, nutrition and longevity tactics by Ben Greenfield at
  • Health and Wellness Cookbook by Matt Frazier at
  • BBG Books and guides by Kayla Itsines.
  • Training Books available on Roman Fitness System

#4. Personalised Training & Coaching

A training program or offering which can be Personalized or a Group Coaching.

Just Check the programs offered by:

  • Fitness Classes and HIIT/Youth Training at Les Mills
  • The 7 days/ 4 Week Jump Start Weight Loss or the full body reset programs by Natalie Jill
  • Private Coaching by Steve Kamb at Nerd Fitness Coaching
  • Unapologetically Strong Coaching by Mark Schneider at jensinkler
  • Nutritional Coaching by McKel Hill.

#5. Subscriptions & Memberships

You can get recurring income from memberships. Analyze some examples below.

  • SWEAT Membership for BBG by Kayla Itsines.
  • Sweat4 health forum by Scooby Werkstatt.
  • 12-minute Athlete membership for HIIT workouts by Krista
  • Membership site at Healthy Grocery Girl

#6. Launching Product, Drop Shipping & E-Commerce

E-commerce is the prominent monetizing method with decent sites being.

  • Kayla Itsines: For various workout accessories & gears
  • Gymshark: Cloth line for men & women with accessories
  • Women’s Best: For premium sports nutrition and sportswear for women
  • 310 Nutrition: Weight loss supplements, detox teas, meal replacement shakes & others
  • MMA Warehouse: For equipment, accessories & apparels
  • Fabletics: Leggings and workout wear for women
  • Fitbit: For fitness band & accessories

If I have to start a new website in health & fitness then I would start testing monetisation with affiliate marketing. I can share some product ideas with you that you can use while planning your content.

Affiliate Products For Health & Fitness Niche

You would be surprised to see that tons of products (digital & physical) are available to promote in health & wellness industry for affiliate commission. You can sell accessories, training gears, books, supplements and training programs to earn a decent passive income.

#1. Recipe Ingredients products

You can easily find grocery and kitchen staples on Amazon or any other e-commerce seller with an affiliate program.

The few products examples:

  • Beverages
  • Breakfast Foods
  • Condiments & Salad Dressings
  • Cooking & Baking items
  • Dairy Cheese & Eggs
  • Herbs, spices & seasonings
  • Soups, Stocks & Broths

#2. Equipment & Gears

This can range from fitness equipment, workout essentials to kitchen equipment and appliances for health and well being.

Few examples

  • Sandbags
  • Weight Lifting Belts
  • Gym Bag & Backpacks
  • Heart Rate Monitor
  • Barbel Collar
  • Kettlebells

#3. Supplements & Proteins

Health supplements earn most of the money for niche websites in weight loss, weight gain and muscle building niche.

Some supplement examples

  • Astaxanthin
  • Fermented Cod Liver Oil
  • Folate
  • Magnesium
  • Omega 3 (TG Form)
  • Probiotics
  • Vitamin D & K

#4. Gym & Yoga Accessories

This is mainly cloth lines, shoes and other wearable suited for a workout or assists in performing an exercise.


  • Tees & Tanks
  • Hoodies
  • Leggings & Shorts
  • Sport Bras
  • Yoga Pants
  • Shoes & Snicker

#5. Training Programs

While you still feel lazy to develop your own training program, you can advocate the best of the fitness programs, coaching and the classes.

Best programs in the market are

  • TRX Training
  • Workout Anywhere
  • Yoga Burn For Women
  • ACE Fitness

Expert Blogger Tip: Promote only those products and programs that you have used personally or you are sure that it’s beneficial for your audience. Don’t lose the trust for the sake of money.


Well, we have spent more than 100+ hours in the research and curation of this information for you. Initially I was planning to release this niche report in our paid membership group (Inner Circle 2.0) but then we decided to make this report available for everyone.

Final editing itself took more than 7 hours. I have to divide the niche report into two parts because of the length & depth.

The next part would be published on 15th Feb titled [How to start & grow a health or fitness blog with least effort] in which I will reveal

  • the promotional strategy,
  • how to get initial readers to your blog,
  • and also reveal the email address of health blogs those accept guest posts.

I have not done that even in my paid courses because of lack of time. But now I am committed to releasing the niche reports & all the steps to grow niche blogs.

We want to see you becoming a successful Niche Blogger.

If you like our work, kindly help us spread the word. Please share the article link on social media where you are most active.

That way you can payback if you have received any value from the content.

Let me know in comments, what you are feeling right now.